Why Build A
MLM Business Site
If you have a MLM business, you need to have your own site. Just using an affiliate link or a pre built site that is provided by the corporation that thousands of other MLM business owners have is not acceptable for several reason.
- Your site is your calling card
- Your site is the prospects or web browser first impression of you and your MLM business opportunity
- Your site gives you the opportunity to brand yourself
- Your site is part of your overall marketing strategy
How do you build a site for your MLM business what do you put on your site and how do you brand yourself with your site?
First, your site needs to be attractive and have curb
appeal. Meaning it needs to be easy to
navigate and find information, give information about you, your company, your
product or service and be pleasing to the eye.
Second, your site should immediately set you apart from all the other MLM managers and leaders in your company, not necessarily by site design or appeal but by what you have to offer, your expertise, your availableness, your bio, etc. In some cases, simply having a site will set you apart from your other MLM business owners.
You also need to decided if you are only using your site for your MLM down line, a place for your team to go, or are you going to use it to attract others looking for a MLM business opportunity and drive off line and on line traffic to your site.
Frankly it would be cost effective and wise to have your site serve as a down line meeting place, attract people looking for MLM business opportunity and drive off line traffic to.
This brings us to the Third detail you should consider about your site. Having it professionally built or building it yourself. Free hosting or paid hosting. Each all have their pros and cons.
Having it professionally built will give it that professional flair you need and your webmaster can do all the search engine optimization (SEO) stuff that can get you ranked, but it can be costly. If you know how to build a site, you can do it all yourself.
Having a free service, well, the site you are on is free, Yola offers free hosting. You can use your free site to a few things like, hone your site building skills and build your SEO skills.
What you do is, get a domain name, e-mail from Go Daddy, and have them transfer it to Yola for hosting. You have the option of taking the Yola name the site for about $10. However, there are some things that are limited with Yola in the free platform so it may limit you and limit your expansion. You can always transfer your hosting at any point to GoDaddy or Host Gator.
You can have a site designed by and hosted by Go Daddy for $500 and can work on it yourself and they will also do maintenance. Yola also offers professionally built sites for $500 also.
Another option to Yola and Go Daddy if you have some knowledge or want to learn or just want to do it yourself is Site Build It!. Site Build It! is an all in one, extensive training, domain name, hosting, a complete package.
Yola and Site Build It! are great to start if you are a DIY. Site Build It!, does have contacts for professional webmaster services and the cost depends on the webmaster you choose.
The top and bottom are pictures of two websites. Both have curb appeal, are easy to navigate and offer information.
The Logo for this site is above also to simply underscore that building a brand and motto people will remember. It doesn't have to be complicated or expensive. next
